Mister Switzerland 2011: SF achieved a market share of only 26.3 percent
TV viewers are increasingly losing interest in the «Mister Switzerland» pageant. Last Saturday night, the show achieved a market share of just 26.3 percent. This is a new low.
Since 2008, the market share has shown a slow but steady downward trend: back then, the market share of the "Mister Switzerland" election was 31.4 percent, in 2009 it fell to 30.9 percent, before finally dropping to 27.7 percent in 2010. Swiss Television points out that market share is not the only deciding factor. However, the show will be analyzed and discussions will be held with all partners, an SRF spokesperson told the news agency SDA. In a few weeks, SRF will decide whether the election will also be given a slot in 2012.
A year ago, the show only achieved a market share of 15 percent in French-speaking Switzerland, whereupon those responsible at French-speaking Swiss television station TSR removed it from the program. At the same time, TSI in Ticino decided to no longer participate in the production.
