At least three million more

 
Euro 08 A good 3 million Swiss Germans watched the Euro games outside the home. According to Demoscope. 
28 of a total of 31 European Championship matches had been played by last Sunday. These were watched by a total of 22.7 million people in private households in German-speaking Switzerland. On average, each match was watched by 811,000 people at home on their TV screens. However, the match that has generated the most viewers so far was watched by more than twice that number: according to Telecontrol, 1.652 million people watched the Switzerland-Turkey match (June 11) on their home TV sets, but this is only part of the total TV audience, as Telecontrol does not measure TV usage outside the home. Swiss Television therefore commissioned the market research institute Demoscope to conduct a telephone survey. After each match day, the institute asks 350 people where they watched the games. According to the results, a good three million people aged 15 and over watched at least one of the matches in restaurants, public viewing areas or in the office. This figure explicitly does not include all non-resident fans, as Demoscope only surveys people who live in German-speaking Switzerland.
The survey also shows that the Switzerland-Turkey match was not only watched by the home crowd, but also by the outdoor audience: 350,000 people are said to have watched the match outside their own homes. Measurements and surveys should not be confused, but for once it can be assumed that the match in question fascinated around 2 million Swiss-German viewers.
The Czech Republic-Portugal match (June 11) and the Croatia-Turkey quarter-final (June 20) also attracted significantly fewer spectators, but still almost a quarter of a million: Both matches attracted 240,000 spectators each. The Portugal-Germany quarter-final (June 19) attracted another 220,000 outdoor viewers.
However, the demoscope results also raise doubts: The Turkey-Czech Republic match, of all matches, is said to have been watched by no one living in German-speaking Switzerland outside the home. The Turkish fan community living here alone probably numbered several tens of thousands of people in restaurants and public viewing zones.
Be that as it may, according to the two studies, the ratio of outdoor viewers to home TV viewers varies greatly. The Netherlands-Romania match (June 17) achieved the highest outdoor share among TV viewers, at just under 42% (with only 144,000 home viewers). The Czech Republic-Portugal match (June 11) generated the second-largest share of outdoor viewers with 33%, while the record-breaking Switzerland-Turkey match "only" attracted an additional 21% of viewers outside the home.  
   
Markus Knöpfli