Migros magazine refreshes the concept
Two years after its relaunch, Migros Magazine is revamping some of its features. It will be published in a new format starting July 3, 2006. The cover will be completely redesigned, the "Shopping" section will be improved in terms of both visuals and content, and the "Services" section will be expanded.
Two years after its relaunch, Migros Magazine is revamping certain elements and will be published in a new format starting July 3, 2006. The cover will be completely redesigned, the “Shopping” section will be improved in terms of both visuals and content, and the “Service” section will be expanded. As Editor-in-Chief Hans Schneeberger announced on Thursday, the concept of Migros Magazine is largely sound, but there are still some weaknesses. These weaknesses will be addressed with the revamp.
The front page was redesigned in collaboration with the Bbdesign studio in Dietlikon. It now stands out more clearly from the cover image of the Coop-Zeitung and offers more visual appeal and opportunities to showcase additional topics and products.
The shopping section will undergo content and visual improvements and will take on a more «magazine-like» feel overall. The topics will be more personalized, and the visual design will focus more on products. According to the presentation of the new concept, Migros Magazine needs to feature more people in its shopping sections—customers, public figures, and everyday people. It also aims to give more experts a voice. For the product pages, the focus will also be on journalistic work. This is because the value of the editorial pages lies in their credibility, the concept presentation continues.
The service section will be expanded and its range of topics broadened. With this move, Migros Magazine is responding to existing interest among its readership; service-related topics are extremely popular. New sections on gardening, pets, and multimedia will also be introduced. The existing sections on parenting and healthy living (health) will be expanded. There will also be more coverage of travel. Overall, the magazine aims to feature 8 to 12 pages each week of tips, tricks, trends, and stories related to these topics.
In terms of layout, the “Reportage” and “Migros-Aktuell” sections will now be printed in 10.5-point font (previously 11.5). This results in more white space and a visually airier, more polished layout. In addition, new box elements will be used. Kathrin Fischer
The front page was redesigned in collaboration with the Bbdesign studio in Dietlikon. It now stands out more clearly from the cover image of the Coop-Zeitung and offers more visual appeal and opportunities to showcase additional topics and products.
The shopping section will undergo content and visual improvements and will take on a more «magazine-like» feel overall. The topics will be more personalized, and the visual design will focus more on products. According to the presentation of the new concept, Migros Magazine needs to feature more people in its shopping sections—customers, public figures, and everyday people. It also aims to give more experts a voice. For the product pages, the focus will also be on journalistic work. This is because the value of the editorial pages lies in their credibility, the concept presentation continues.
The service section will be expanded and its range of topics broadened. With this move, Migros Magazine is responding to existing interest among its readership; service-related topics are extremely popular. New sections on gardening, pets, and multimedia will also be introduced. The existing sections on parenting and healthy living (health) will be expanded. There will also be more coverage of travel. Overall, the magazine aims to feature 8 to 12 pages each week of tips, tricks, trends, and stories related to these topics.
In terms of layout, the “Reportage” and “Migros-Aktuell” sections will now be printed in 10.5-point font (previously 11.5). This results in more white space and a visually airier, more polished layout. In addition, new box elements will be used. Kathrin Fischer
