Migrol service stations now in the hands of Clear Channel Outdoor
From January 2008, the outdoor advertising company Clear Channel Outdoor will exclusively market the advertising space at Migrol petrol stations. It secured this contract as part of an evaluation.
The outdoor advertising company Clear Channel Outdoor will exclusively market the advertising space at Migrol petrol stations from January 2008. It secured this contract as part of an evaluation, as detailed in a press release. The Migrol network comprises around 320 petrol stations throughout Switzerland, around 130 of which have a convenience store with long opening hours. This makes the petrol stations meeting points for young, mobile target groups, says Beat Sulzer, Managing Director of the Clear Channel company Plakanda. Petrol station advertising space is therefore particularly attractive for advertisers.
In addition to Migrol, Clear Channel Outdoor already markets the billboards at Shell, Coop Mineralöl and Tamoil. In total, the outdoor advertiser now manages 1,300 petrol stations throughout Switzerland.
In addition to Migrol, Clear Channel Outdoor already markets the billboards at Shell, Coop Mineralöl and Tamoil. In total, the outdoor advertiser now manages 1,300 petrol stations throughout Switzerland.
