Microsoft and Publicis enter into partnership

Microsoft and several other major US media companies such as Yahoo, CBS and Hulu have joined forces with the Publicis subsidiary Starcom Mediavest Group (SMG). This was reported by Pressetext on Thursday. The aim of the partnership is to increase revenue generation in the online video advertising sector. SMG's main aim is to find a uniform standard in this potentially promising sector. In order to put this into practice, the advertising alliance known as "The Pool" will be testing five different online advertising formats in focus groups over the coming weeks, according to Pressetext.ch. The two formats that perform best will then be used on the websites of the participating companies.