Microsoft study: Internet overtakes TV in 2010
In June 2010, Europeans will, for the first time, use the Internet more frequently than television, which has been their primary form of entertainment until now. This was revealed in the Microsoft study «Europe logs on: Internet trends of today & tomorrow.».
In June 2010, Europeans will for the first time use the Internet more often than television, which has been the most popular form of consumption to date. This was the result of the Microsoft study "Europe logs on: Internet trends of today & tomorrow".14.2 hours per week or 2.5 days per month, Europe's media users would then be online. Traditional television would only have 11.5 hours per week or 2 days per month at this point. However, Microsoft is giving the all-clear for TV content providers: TV is moving from the traditional television to the computer or other digital end devices. Even now, many 18 to 24-year-olds only own a computer and use it as a television. One in seven in this age group would only access videos on the Internet and no longer watch conventional television. According to Microsoft, TV will therefore in future refer to the content and no longer the type of consumption.
