Microsoft enters into cooperation for online advertising

 After the failed deal with Yahoo, the software giant Microsoft has at least found a partner for the advertising marketing of online videos: The cooperation with YuMe will begin this month. This start-up company, based in the US state of Washington, offers a platform for online video advertising. The company's network enables advertisers and publishers to precisely identify content and place targeted advertisements on the Internet and for mobile content, allowing Microsoft to generate additional advertising revenue in a market segment that is not yet dominated by Google. Google, on the other hand, wants to expand its business with text-based advertising and last week agreed a multi-year collaboration with Yahoo (see
).