Microsoft launch campaign: Windows 7 users declared inventors
Starting today, Microsoft is launching a global advertising campaign to coincide with the release of its new operating system, Windows 7. Under the tagline «My Idea,» the campaign puts customers at the center of the campaign. The campaign highlights real people and their experiences with Windows 7.
With the slogan "I am a PC. And Windows 7 was my idea", the Crispin, Porter +Bogusky agency is taking up the development process of the new operating system for Microsoft. More than 8 million people were involved in the beta test and contributed their ideas to the product.
The first commercial will be broadcast in Germany in the program Ran on Friday at 19.46 on SAT.1. After the premiere, the commercial can be seen on all major TV channels. A total of 26 different TV clips will be used, which will be broadcast in the USA, Great Britain, France, Canada, Australia and Germany. The individual spots and their storylines differ from country to country in the selection of national protagonists and locations. However, the 30-second spots are all based on the same creative idea and marketing strategy.
In addition to 30-second TV commercials, print ads, radio spots, mobile marketing, display advertising and online videos are used. Media is managed by Universal McCann. Microsoft is also showing short spots on video portals on the web in which users explain core functions such as parental control and Windows Search. The first commercials were already circulating online before the official start of the launch campaign.
The first commercial will be broadcast in Germany in the program Ran on Friday at 19.46 on SAT.1. After the premiere, the commercial can be seen on all major TV channels. A total of 26 different TV clips will be used, which will be broadcast in the USA, Great Britain, France, Canada, Australia and Germany. The individual spots and their storylines differ from country to country in the selection of national protagonists and locations. However, the 30-second spots are all based on the same creative idea and marketing strategy.
In addition to 30-second TV commercials, print ads, radio spots, mobile marketing, display advertising and online videos are used. Media is managed by Universal McCann. Microsoft is also showing short spots on video portals on the web in which users explain core functions such as parental control and Windows Search. The first commercials were already circulating online before the official start of the launch campaign.
Microsoft: First commercials for the launch of Windows 7
Horizon.net
