Microsoft launches new women's portal with a magazine feel
The Internet division of the software giant, MSN, is launching Glo.com, a women's portal that is more reminiscent of a classic print magazine than a website in terms of structure, layout and publication.
MSN is implementing Glo.com together with the US publishers Berman Braun and Hachette Filipacchi Media U.S.. The focus is clearly on topics such as style, fashion and beauty. Readers are offered a new issue once a day in the style of a daily newspaper. The layout of the website with generous images is also reminiscent of the cover of a classic magazine. Vertical navigation leads to the content.
According to Microsoft, the new women's portal aims to establish a new digital brand that breaks away from the rules of traditional web portals and print magazines and offers women a unique user experience. Glo.com will be marketed together with HFM. Brands such as Vaseline, JC Penney and Fox have already booked their first advertising space.
According to Microsoft, the new women's portal aims to establish a new digital brand that breaks away from the rules of traditional web portals and print magazines and offers women a unique user experience. Glo.com will be marketed together with HFM. Brands such as Vaseline, JC Penney and Fox have already booked their first advertising space.
