Metro launches afternoon newspaper in Copenhagen

Swedish media company Metro International is launching a free afternoon edition of Denmark's most widely read free newspaper MetroXpress. In terms of content, the paper focuses on updated news and lifestyle reports. The free newspaper is intended to offer advertisers new and attractive opportunities. The afternoon paper is published for the first time on August 21, 2006. With an initial circulation of 100,000 copies from Monday to Thursday and 110,000 copies of a slightly larger weekend edition on Friday, the newspaper, called MetroXpress, will be distributed at 30 S-Bahn stations and 17 metro stations. The paper will also be distributed by numerous colporteurs in Copenhagen. The afternoon paper will be published even earlier than Ringier's evening paper Heute, namely at 2:30 pm.