More advertising investments in August

  Advertising market The advertising month of August increased by 10% compared to the previous year. The cumulative increase in 2006 was 6.4%. Internet (+33%) and the print media were up 10 percent and more on the previous year. Television (+5.7%), radio (+5.1%), posters (+3.2) and teletext (+0.8%) also increased. Only cinema advertising recorded a decline of -36.6%, with the following key markets posting the strongest gains: Energy (+71%), Clothing (+66%), Cosmetics/Toiletries (+31%), Vehicles (+25%) and Finance (+18%). Tobacco products (-37%) and transportation (-28%), among others, invested less.