"More viewpoints"
In the new issue of *Blick*, Editor-in-Chief Werner De Schepper has done away with nudity, but that doesn't mean sensuality has to suffer.
Editor-in-chief Werner De Schepper is doing away with nudity in the new Blick, but the sensuality should not suffer as a result.WW The new Blick wants to open up - how will readers feel this? Werner De Schepper We will bring a greater diversity of viewpoints and opinions into the editorial columns. In other words, we no longer want to proclaim that everything we write is the last word in wisdom. There are also other truths and opinions - and in future this diversity should be increasingly visible in the articles themselves and not just in the letters to the editor columns
However, one could also expect the theologian De Schepper to moralize even more than he already did.
Precisely because I do theology
I am cured of moralizing. Of course, morals and ethics are very important. But they must be demonstrated in responsible, ethical actions in everyday life. And not in the form of moralizing or know-it-all attitude.
For example, the new Blick is doing away with a long-standing institution: the naked girl. Will there be less naked skin in the Blick in future?
No, not at all. Because sexuality and the stories surrounding it are part of life. And we depict that with all the sensuality that goes with it. But if we show exposed or partially exposed bodies in future, then there has to be a story behind it. Just a picture of a naked woman - without words - we're definitely not going to do that now.
The realignment of Blick is aimed at 20 Minuten, which will probably become even stronger in the hands of Tamedia. In this year's certification, your newspaper lost more than 17,000 copies - measures in reader marketing are almost a must.
Readership figures are not our main concern - they have been stable at Blick for years and will also look good next fall. Secondly, we have suffered much less under 20 Minuten than other newspapers, which is certainly due to the fact that we set our own topics - you can't simply replace Blick. However, one problem in the wake of the economic crisis is that more and more people are borrowing Blick from work colleagues or neighbors instead of buying one themselves. Our aim must be to continue to encourage as many people as possible to buy one. We are doing this, for example, by moving closer to the public with new distribution channels. Blick is already available in many Coop stores. We will continue to drive forward the development of supermarkets.
Blick has also already had to lay off employees - does the implementation of the new concept even allow another cut in the number of employees?
The current size of the editorial team is needed to produce the newspaper I want to make. Cutting back any further would be painful. However, I can't rule anything out - for example, if the advertising market continues to erode.
Interview: Daniel Schifferle
However, one could also expect the theologian De Schepper to moralize even more than he already did.
Precisely because I do theology
I am cured of moralizing. Of course, morals and ethics are very important. But they must be demonstrated in responsible, ethical actions in everyday life. And not in the form of moralizing or know-it-all attitude.
For example, the new Blick is doing away with a long-standing institution: the naked girl. Will there be less naked skin in the Blick in future?
No, not at all. Because sexuality and the stories surrounding it are part of life. And we depict that with all the sensuality that goes with it. But if we show exposed or partially exposed bodies in future, then there has to be a story behind it. Just a picture of a naked woman - without words - we're definitely not going to do that now.
The realignment of Blick is aimed at 20 Minuten, which will probably become even stronger in the hands of Tamedia. In this year's certification, your newspaper lost more than 17,000 copies - measures in reader marketing are almost a must.
Readership figures are not our main concern - they have been stable at Blick for years and will also look good next fall. Secondly, we have suffered much less under 20 Minuten than other newspapers, which is certainly due to the fact that we set our own topics - you can't simply replace Blick. However, one problem in the wake of the economic crisis is that more and more people are borrowing Blick from work colleagues or neighbors instead of buying one themselves. Our aim must be to continue to encourage as many people as possible to buy one. We are doing this, for example, by moving closer to the public with new distribution channels. Blick is already available in many Coop stores. We will continue to drive forward the development of supermarkets.
Blick has also already had to lay off employees - does the implementation of the new concept even allow another cut in the number of employees?
The current size of the editorial team is needed to produce the newspaper I want to make. Cutting back any further would be painful. However, I can't rule anything out - for example, if the advertising market continues to erode.
Interview: Daniel Schifferle
