More Sunday reading fodder for Switzerland?

The general flirtation with Sunday editions has not come to an end, according to a report by the Swiss news agency SDA. The AZ Media Group is considering plans for a Sunday edition in order to get involved in the still lucrative Sunday advertising market.
According to publisher Peter Wanner, the AZ Media Group wants to decide this year what plans it wants to realize for Sunday. Wanner favors a seventh edition of the Mittelland Zeitung over other solutions such as a Sunday-only newspaper or a free Sunday paper.

According to Südostschweiz publisher Hanspeter Lebrument, the Basler Zeitung is also predestined for a Sunday edition. However, Daniel Fasnacht, deputy publishing director of Basler Zeitung, emphasized at the request of SDA that the newspaper's current priority is to expand the regional section. At the moment it is not an issue to come out on Sunday, but in general Sunday is always an issue, said Fasnacht.