More political advertising, fewer commercial advertisements
In October, the Publicitas Index rose by 0.7 points to 98.3 points compared with the same month last year. Political advertisements in the press benefited from the federal elections held on October 21.
The Publicitas Index rose by 0.7 points to 98.3 points in October compared to the same month last year. Political advertisements in the press benefited from the federal elections on October 21. According to SDA, Publicitas reported on Friday that the "extensive investments" made by the major parties had had a significant impact. As in the previous month, occasional advertisements were also in good health. The upward trend in financial advertisements is having an effect here.
Job advertisements are also continuing to gain ground. The job advertisement index rose by 3.8 points to 192.7 points.
Commercial advertising, on the other hand, showed a decline compared to the previous year. This is due to the decrease in inserts and a decline in investments by sectors such as insurance.
The decline in real estate listings was even more pronounced. Following a sharp decline in September, it fell again by 0.8 points to 91.6 points.
Job advertisements are also continuing to gain ground. The job advertisement index rose by 3.8 points to 192.7 points.
Commercial advertising, on the other hand, showed a decline compared to the previous year. This is due to the decrease in inserts and a decline in investments by sectors such as insurance.
The decline in real estate listings was even more pronounced. Following a sharp decline in September, it fell again by 0.8 points to 91.6 points.
