More income from advertisements in January
In January 2008, the Swiss press recorded higher advertising revenue than in the same month a year earlier. According to the latest WEMF advertising statistics, revenue totaled 137.1 million francs. This represents a 2.1 percent increase compared with January 2007.
The Swiss press recorded more advertising revenue in January 2008 than a year ago. According to the latest Wemf advertising statistics, income amounted to CHF 137.1 million. This represents an increase of 2.1 percent compared to January 2007. Job advertisements accounted for 26.4 million francs of this income. With an increase of 10.7 percent, these saw the strongest growth. At CHF 5.4 million, real estate advertising was down 16.1 percent compared to January 2007, while commercial advertising (CHF 97.0 million) increased by 0.7 percent. Leaflet inserts (CHF 8.8 million) recorded an increase of 8.8 percent.
The Sunday press (+23.1 percent), the financial and business press (+26.2 percent) and the trade press (+15.2 percent) again received more of the advertising pie. By contrast, the daily press, which accounts for the largest share of advertising revenue at CHF 84.3 million, was down (-0.8%).
The regional weekly press (-3.2 percent) and the general press (-10.2 percent) also recorded lower revenues than a year ago. Since this year, Wemf has been reporting net customer revenues in Swiss francs in its advertising statistics.
The Sunday press (+23.1 percent), the financial and business press (+26.2 percent) and the trade press (+15.2 percent) again received more of the advertising pie. By contrast, the daily press, which accounts for the largest share of advertising revenue at CHF 84.3 million, was down (-0.8%).
The regional weekly press (-3.2 percent) and the general press (-10.2 percent) also recorded lower revenues than a year ago. Since this year, Wemf has been reporting net customer revenues in Swiss francs in its advertising statistics.
