Media trend remains stable

Media Market: The Media Focus media trend report will be published monthly and updated going forward.
Compared to January 2006, the following is evident:
The indices for February were as follows: The overall market remained at 166
Figures on par with the previous month. Print media were able to, thanks to the
a strong February for daily newspapers, up 1 point to 129
increase. Electronic media lost 1 point, falling to 311, due to
slight declines in the TV and radio sectors. As for billboards (Out of
home) shows a decline of 1 point to 216. The
Daily newspapers rose by 1 point to 114 points. The
Consumer magazines remained at the previous month's level, as did the
Trade journals. Radio saw a decline of 1 point to
243. The movie theater sector posted a gain of 1 point, bringing the index to 330 points.
Teletext also saw an increase of 1 point to 145. At the
The figures for the Internet are not comparable, since January and February are still
are incomplete. The Media Focus Media Trend is a seasonally adjusted index that
based on the monthly gross advertising expenditures tracked by Media Focus in
Swiss franc. (mf)