Commission wants rules on SRG's cooperation with private companies
All media outlets should be able to benefit from a partnership with the license-fee-funded SRG. This is the call made by the Council of States' Committee on Transport and Telecommunications (KVF).
It unanimously approved a Commission motion. The KVF rejected a parliamentary initiative with the same thrust, as the parliamentary services announced on Friday. It did not consider this to be a suitable instrument, according to the statement.
With parliamentary initiatives, the parliamentary committees would draw up legal provisions. The motion is intended to instruct the Federal Council to adapt the legal basis in such a way that cooperation between the SRG and other media contributes to strengthening the diversity of opinion and offerings. The regulation should ensure that no media are discriminated against.
A motion from the National Council's sister committee on the subject of "Open Content" is also pending. This wants to oblige the SRG to make its own productions available to private media without favoring individual media.
The Council of States Committee has also instructed the administration to present a report by August on how a joint market solution could be achieved in connection with advertising-relevant data. Before making its decision, it consulted the marketing company Admeira - the advertising alliance of SRG, Ringier and Swisscom - as well as the Goldbach Group and representatives of the Swiss Media Association.
The Swiss Media Association welcomed the decision in a statement on Friday. The association sees the decision not least as an appeal to the SRG to open up to talks about an industry solution open to all Swiss media companies in the conflict over Admeira. (hae/SDA)
