Medienart takes over Annabelle from Tamedia
Tamedia is transferring the women's magazine Annabelle to the young magazine publisher Medienart effective October 1, 2019.
The Annabelle will be published by Aargauer Verlag Medienart from October 1, 2019. All employees will be taken on by the new publisher and will initially continue to work in their offices at Tamedia's headquarters. Jacqueline Krause-Blouin, who took over as editor-in-chief ad interim in July, will continue to run the title as planned until the end of the year. Tamedia Advertising (Goldbach Publishing from January 1, 2020) will continue to be responsible for marketing the magazine on a contract basis. The parties have agreed not to disclose the sale price.
Jacqueline Krause-Blouin, Editor-in-Chief ad interim.
Medienart is based in Aarau and is managed by the three owners Valentin Kälin, Brigit Langhart and Jürg Rykart. Medienart was founded in 2016 to take over the cooking magazine Le Menu with 288,000 readers. The title will also be marketed by Goldbach Publishing in future. Medienart's portfolio will continue to include various specialist publications such as Phase 5, Domotech, eTrends and Technik und Wissen. According to the press release, the publishing house intends to retain Annabelle's mix of reportage, background and lifestyle topics.
Valentin Kälin, Brigit Langhart and Jürg Rykart (from left) from Medienart. Langhart has been a partner since 2017 (Werbewoche.ch reported).
Jürg Rykart, Chairman of the Board of Directors of Medienart: "With our start-up mentality, we can help the Annabelle We want to give the magazine the necessary spirit for a great future on the one hand and ensure the sustainable development of this brand with our experience in the magazine market on the other. We are looking forward to this major task together with the proven editorial team."
In future, Tamedia wants to concentrate on quality journalism in the paid media sector, which is financed by readers in the subscription model. The intention to sell Annabelle, which is heavily dependent on the advertising market, was therefore announced in July 2019 (Werbewoche.ch reported). Already in January Tamedia introduced massive cost-cutting measures at Annabelle. 14 employees were made redundant at the time, editor-in-chief Silvia Binggeli gave up her post and Krause-Blouin took over on an interim basis from August. At the end of August Tamedia let slipthat various potential buyers were interested in the oldest women's magazine in the German-speaking world. (hae/pd)
