Medienart conceives relaunch of Volg customer magazines "Öise Lade" and "frais&sympa
As part of a relaunch, Medienart has completely revamped the look and content of the Volg customer magazine "Öise Lade" and its French-language edition "frais&sympa".
Existing values such as "Swissness" and seasonal cuisine were strengthened, combined with local Swiss color. So stories from the village and around the village stores are just as important as creative recipe ideas.
"With Medienart, we have been able to gain a new, competent partner for our customer magazines and are happy that our values are conveyed even more freshly with the new magazine concept," says Philipp Zgraggen, Chairman of the Volg Management Board. The customer magazine "Öise Lade" is published 12 times a year with a circulation of 800,000 copies, "frais&sympa" 4 times a year with a circulation of 200,000 copies. They are distributed directly to mailboxes without stop advertising stickers and are displayed in the more than 580 Volg stores.
