Media award for Bieler Tagblatt and the SDA

The Association for Quality in Journalism presented the Media Award for Quality Initiatives for the fourth time on Wednesday. The Bieler Tagblatt was honored for its community monitoring and improvements in the area of local journalism as well as the SDA for its multi-level service criticism system.

 The Association for Quality in Journalism presented the Media Award for Quality Initiatives for the fourth time on Wednesday. The Bieler Tagblatt was honored for its community monitoring and improvements in the area of local journalism as well as the SDA for its multi-level service criticism system. The Bieler Tagblatt's award-winning "community monitoring" project is based on an analysis carried out in 2006, which showed how the paper reports on the individual communities in its catchment area. It revealed that some municipalities were not included at all, while others were overrepresented. The newspaper took corrective action in ten under-reported municipalities, improving the network of correspondents and communication with correspondents in these locations.
The second project to receive an award was the multi-level service review of the Swiss News Agency SDA. The editorial team is highly decentralized and includes editorial staff in three language regions. The editor-in-chief submits a newsletter four times a year, the deputy editor-in-chief monthly, the heads of department weekly, and once a quarter a customer is given the opportunity to criticize. There is also a blog for all employees.
The Quality in Journalism Association has presented the Media Award every other year since 2001 to honor editorial quality assurance initiatives. The award ceremony took place on November 7, 2007 on the occasion of the Herzberg Conference in Basel.
Jury members were Sylvia Egli von Matt (Director of the Swiss School of Journalism MAZ, Lucerne), Marco Färber (former Editor-in-Chief SR DRS, Winterthur), Karl Lüönd (journalist and author, Zurich), Karin Müller (presenter Swiss Radio DRS, Zurich), Stephan Russ-Mohl, Professor of Journalistic Practice and Editorial Management, Università della Svizzera italiana, Lugano) and Michael Walther (freelance journalist, author, initiator of the Media Award, Flawil).

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