Mediaxis-MPG: Urs Keiser appointed new CEO
The media agency Mediaxis-MPG has appointed Urs Keiser as its new CEO. He will be in charge of Mediaxis-MPG and B6 Brand Emotion in Zurich-Schlieren from May 1, 2009. Owner Peter Hofstetter will be responsible for the further development of the company.
The media agency Mediaxis-MPG has appointed Urs Keiser as its new CEO. He will be in charge of Mediaxis-MPG and B6 Brand Emotion in Zurich-Schlieren from May 1, 2009, according to a press release. Owner Peter Hofstetter will be responsible for the further development of the company. Due to the increasing complexity of the media landscape and the strong growth of Mediaxis-MPG, his future focus will also be on maintaining relationships with media partners, the press release continues.
After completing his studies in St. Gallen, Urs Keiser worked as a key account and media manager for Procter & Gamble Switzerland, where he managed the advertising budget. As Head of Marketing at Feldschlösschen Getränke, he was responsible for around a dozen beer and soft drink brands. During the last six years at UBS, Keiser was in charge of the Key Club customer loyalty program and the regional marketing units in Switzerland. For two years, he also served on the board of the Swiss Advertising Client Association (SWA), where he headed the print specialist group.
After completing his studies in St. Gallen, Urs Keiser worked as a key account and media manager for Procter & Gamble Switzerland, where he managed the advertising budget. As Head of Marketing at Feldschlösschen Getränke, he was responsible for around a dozen beer and soft drink brands. During the last six years at UBS, Keiser was in charge of the Key Club customer loyalty program and the regional marketing units in Switzerland. For two years, he also served on the board of the Swiss Advertising Client Association (SWA), where he headed the print specialist group.
