Mediasearch.ch goes to PubliGroupe

The cross-media portal for media planning - Mediasearch.ch - is moving from the patronage of the Swiss Press Association to operation by PubliGroupe. As of August, the advertising broker PubliGroupe will take over the Mediasearch.ch portal, which was launched three years ago. As announced by the Swiss Press Association on Friday, this move is intended to lay the foundations for the expansion of a comprehensive cross-media information offering. At the end of the third year of operation, the financing guaranteed by partners and patrons for the operation of the portal was coming to an end. After examining various options, PubliGroupe was chosen.