Mediapulse comes true

RTVA After much discussion, the Mediapulse research foundation is finally in place. The foundation for radio and TV research is officially called the "Mediapulse Foundation for Media Use" and was founded on April 24 at the Museum of Communication in Bern. It is chaired by Marco De Stoppani, the former publishing director of the Neue Zürcher Zeitung. De Stoppani was appointed by the Federal Council. He heads an 18-member foundation board, on which the SRG, private radio and TV broadcasters and the advertising industry each have six representatives. The new foundation corresponds to the research foundation stipulated in the new RTVA and is intended to guarantee the independence of radio and TV research in future. Until now, it was the SRG, with its SRG Research Service department, that not only conducted the research but also determined the methodology (such as Radiocontrol and Telecontrol) - which repeatedly led to mistrust in the industry.
SRG therefore spun off the research service last summer and founded Mediapulse AG for this purpose. SRG will now contribute 100 percent of Mediapulse AG to the foundation and thus separate itself from radio and TV research. The previous Mediapulse Board of Directors under Chairman Walter Rüegg, Director of Radio DRS, has resigned, allowing the Foundation Board to determine the election procedure for the new Board of Directors at its first constituent meeting. This must consist of six foundation board members and also be chaired by De Stoppani.

Markus Knöpfli