Mediapulse strengthens management
The restructuring of the Mediapulse Foundation and the merger of its operating companies Mediapulse and Publica Data has prompted the Mediapulse Board of Directors to reorganize management responsibility for the operating company.
A Chairman of the Executive Board is sought. He bears overall responsibility, represents the company externally and will be responsible for the commercial management of the company. Manuel Dähler will continue to be a member of the Executive Board, who will be responsible for research matters and will face the growing demands in this area. The search for a full-time Chief Executive Officer will start immediately. As a result, Urs Zeier's temporary part-time mandate will end on December 31, 2014.
Mediapulse and Publica Data
The two companies measure and market the official radio and television ratings in Switzerland. The daily data from the two measurement systems (Mediapulse radio and TV panels) are used by broadcasters to optimize programming and by the advertising industry to sell advertising to specific target groups.
