Mediapulse Foundation takes over Publica Data
The Mediapulse Foundation for Media Research has taken over the marketing and sales organization Publica Data from SRG with retroactive effect from 1 January 2008. The parties have agreed not to disclose the purchase price. Publica Data will remain a separate entity.
The Mediapulse Foundation for Media Research has taken over Publica Data from SRG with retroactive effect from January 1, 2008. The parties have agreed not to disclose the purchase price, according to a press release issued on Thursday. The Mediapulse Group thus comprises the foundation and two companies: Mediapulse AG, which operates the large research systems for TV and radio, and Publica Data AG, which is responsible for marketing this data.
Independent media data collection is prescribed in the Radio and Television Act (RTVA), which has been in force since April 2007. At that time, the Mediapulse Foundation for Media Research was founded and the former SRG research service was the first to be integrated as Mediapulse AG. Following "lengthy but always amicable negotiations", it has now been agreed that Publica Data will also be added. It will remain as a single entity and will have the same Board of Directors as its sister company Mediapulse AG.
Publica Data was founded in October 1993 as a wholly owned subsidiary of SRG. Since then, it has marketed the data from Telecontrol and Radiocontrol to the private electronic media. In future, it will serve all users of electronic media research. Hardly anything will change for existing customers. All contractual relationships will be continued. The locations of Publica Data - Bern and Zollikon ZH - will remain the same.
Independent media data collection is prescribed in the Radio and Television Act (RTVA), which has been in force since April 2007. At that time, the Mediapulse Foundation for Media Research was founded and the former SRG research service was the first to be integrated as Mediapulse AG. Following "lengthy but always amicable negotiations", it has now been agreed that Publica Data will also be added. It will remain as a single entity and will have the same Board of Directors as its sister company Mediapulse AG.
Publica Data was founded in October 1993 as a wholly owned subsidiary of SRG. Since then, it has marketed the data from Telecontrol and Radiocontrol to the private electronic media. In future, it will serve all users of electronic media research. Hardly anything will change for existing customers. All contractual relationships will be continued. The locations of Publica Data - Bern and Zollikon ZH - will remain the same.
