Mediapulse: Constant sales and cost development
At the 2010 media conference, the Mediapulse Foundation for Media Research presented its second annual report as the Mediapulse Group. In 2009, the group implemented many methodological innovations in the field of research.
In both the radio and television panels, the regional and local providers can now be identified in their licence areas, the survey studies have been harmonized and important customer and supplier contracts have been successfully renegotiated and put into effect, according to a press release.
In the second financial year after its establishment, the Mediapulse Foundation reported almost constant revenue and cost development in 2009, despite additional services for the methodological modernization of its two research panels for surveying Swiss audience ratings and listener numbers.
The use of radio and television continues to differ significantly between the three major language regions, but it is true everywhere that avid radio listeners are also avid television viewers and vice versa (see also Mediapulse: People who sit in front of the TV a lot also listen to the radio a lot Although many households have already made the switch to digital television reception, live television still clearly dominates and time-shifted television is still little used.
In addition to collecting data for the traditional media of television and radio, efforts in 2010 will focus on integrating data from a diversifying media market. The increasingly heterogeneous target groups with their highly differentiated media consumption as well as the dimensions of time (time-shifted use) and location (mobile devices and new distribution media) need to be recorded and evaluated across the board, the report continues.
In the second financial year after its establishment, the Mediapulse Foundation reported almost constant revenue and cost development in 2009, despite additional services for the methodological modernization of its two research panels for surveying Swiss audience ratings and listener numbers.
The use of radio and television continues to differ significantly between the three major language regions, but it is true everywhere that avid radio listeners are also avid television viewers and vice versa (see also Mediapulse: People who sit in front of the TV a lot also listen to the radio a lot Although many households have already made the switch to digital television reception, live television still clearly dominates and time-shifted television is still little used.
In addition to collecting data for the traditional media of television and radio, efforts in 2010 will focus on integrating data from a diversifying media market. The increasingly heterogeneous target groups with their highly differentiated media consumption as well as the dimensions of time (time-shifted use) and location (mobile devices and new distribution media) need to be recorded and evaluated across the board, the report continues.
