Mediafocus November: Less Advertising Pressure Despite the Holiday Shopping Season
Advertising markets continued to decline in November. Despite extensive advertising for energy products and various food items in the run-up to the Christmas holidays, advertising volume fell by 2.1 percent compared to the previous month.
Television advertising increased by 19.5% year-on-year, overtaking the advertising pressure of the daily, weekly and monthly press, as it did in October. This was announced by the market research company Media Focus on Friday, which wrote that this amounted to a "historic changing of the guard in advertising".
Advertising pressure in the year to date up to November amounted to CHF 3.63 billion, 5% lower than in the same period last year. The biggest advertisers were Migros, cosmetics giant L'Oréal and Coop.
To the detailed Mediafocus report
Advertising pressure in the year to date up to November amounted to CHF 3.63 billion, 5% lower than in the same period last year. The biggest advertisers were Migros, cosmetics giant L'Oréal and Coop.
To the detailed Mediafocus report
