City of Thun and APGǀSGA extend cooperation
The city of Thun has awarded APGǀSGA a five-year contract, effective in 2019, to maintain and manage billboard sites on public property. APGǀSGA was selected through a public bidding process.
There are around 330 advertising media on public land in the city of Thun. These are currently managed by APGǀSGA. As the contract expires at the end of 2018, the city of Thun put the contract for commercial billposting out to public tender this year for 2019. Two providers submitted their bids. As APGǀSGA's offer better met the award criteria, according to the press release, the City of Thun is extending the collaboration. The new contract will come into force on January 1, 2019.
Billposting concept defines framework conditions
A new billposting concept, which sets out the framework conditions, serves as the basis for billposting on public land. In this concept, the city is open to new digital advertising media, although the number of locations for poster advertising should not increase. It also ensures better and uniform conditions for organizers of events in the municipal area. Up to now, free billboards have been available for cultural events. In the interests of equal treatment, the city will offer all Thun event organizers advertising in F4 format with a 25% discount from 2019. APGǀSGA guarantees the discounted conditions in the new contract.
