Goldbach with expanded Executive Committee as of 2020
With the new organizational structure, Tamedia's marketing activities will be located at Goldbach as of 2020. In addition to the existing business areas, Goldbach will also be responsible for marketing Tamedia's paid and commuter media. Furthermore, Neo Advertising will be affiliated with Goldbach. As of January 1, 2020, Goldbach's Executive Committee will be expanded to nine members.
Stefan Wagner, Alexander Duphorn, Philipp Mankowski, Roland Wittmann, Michi Frank, Raoul Gerber, Marco Gasser, Ralf Brachat and Thierry Furrer (from left).
Tamedia's new decentralized organizational structure with four largely autonomous business units will come into effect on January 1, 2020. As already communicated, Tamedia's marketing activities will be combined under the umbrella of the Goldbach Group in the course of this. In addition to the previous Goldbach sales units, this will now also include the marketing of paid and commuter media. In addition, the affiliation of Neo Advertising will bundle the marketing of out-of-home advertising space at Goldbach. The operational management of Goldbach remains with Michi Frank, who has been CEO of Goldbach since 2014 and a member of Tamedia's Executive Board since 2018.
With the merger of the marketing activities, Marco Gasser, Chief Sales Officer 20 Minuten, joins the Executive Committee of Goldbach. He heads the advertising market of 20 minutes since 2001 and will manage 20 Minuten Advertising (in formation) under the umbrella of Goldbach and thus continue to be responsible for the marketing of the media network 20 minutes responsible.
Philipp Mankowski and Thierry Furrer will also join Goldbach's management team and will jointly manage Goldbach Publishing (in the process of being founded) and thus the marketing of paid media. Philipp Mankowski, who has been Chief Sales Officer National Media Tamedia Advertising since the end of 2016, will be responsible for national and international customers as well as for internal publishing. Thierry Furrer will be in charge of regional, local and classified customers as well as third-party marketing and overarching services. He has been Chief Sales Officer Regional Media Tamedia Advertising since 2016 and was previously Head of Advertising Market Tamedia Publications romandes for six years. As in the other sales units, the goal in paid media is to be able to market additional (third-party) inventories.
The existing sales units include Goldbach Media (Switzerland), marketer of TV, video campaigns and in-store radio. CEO remains Alexander Duphorn, who has held this position since 2012. Swiss Radioworld as a broker of audio advertising, is led by Ralf Brachat, Managing Director. Ralf Brachat has held this position since 2014 and will now be part of the Goldbach management team. Stefan Wagner also takes over as Managing Director of Goldbach Audiencethe marketers of multiscreen advertising, joined the Executive Committee. Stefan Wagner has led Goldbach Audience since 2015.
Raoul Gerber will remain on Goldbach's Executive Committee as Deputy CEO and Chief Commercial Officer, and Roland Wittmann will continue in his role as Chief Strategy Officer. Roland Wittmann is responsible for the growth markets of Germany and Austria as well as Digital Ad Services, while Raoul Gerber heads Advisory Sales Switzerland.
