Goldbach Content & Sponsoring brings IBIY Media on board as sports partner
Goldbach’s new Content & Sponsoring unit will now receive support from IBIY Media in the areas of social media and content creation. Thanks to this agency’s deep roots in the sports industry, Goldbach can expand its network in the sports sector and is positioning itself for future projects.
Since August 2021, the new Goldbach unit headed by Marco Gasser has been operational in the area of 360-degree marketing of Swiss events. To make the advertising offering around sports events even more attractive, Goldbach is now working closely with IBIY Media in the areas of social media and content creation.
The agency is very well connected in Swiss sports and knows how emotions are authentically conveyed in sports. With this cooperation, Goldbach Content & Sponsoring gains broad sports expertise that can be used in the context of future mandates, such as the 2022 Swiss Federal Wrestling and Alpine Festival in Pratteln, the FIS Ski World Cup races in Adelboden and Wengen, or in marketing the advertising inventory of the EHC Biel. Event and sponsoring partners thus benefit at sports events in addition to the broad media offering of the
Goldbach portfolio now also benefits from comprehensive online communication via social media. In addition, access to a network of sports-savvy influencers with an understanding of how to address the sports community is opening up.
Marco Gasser, Managing Director Content & Sponsoring: "We are happy to surprise the sports environment with new ideas and approaches together with IBIY Media. The chemistry between our teams has been right from the start. Our customers, sponsors and partners should be able to benefit from this spirit."
Co-Founder and CEO of IBIY Media, Philipp Furrer: "We are very pleased about the strategic cooperation with Goldbach Sponsoring & Events and are convinced that our credibility and expertise in sports are thus ideally placed. It is a well-known fact that in sports you work best as a team and we could not imagine a better partner. Companies can now look forward to unique all-round marketing and authentic activation in sports."
