APG|SGA installs City ePanel in Schaffhausen
In collaboration with the City of Schaffhausen, APG|SGA has launched three new City ePanels in the Old Town. The digital screens combine commercial advertising with cultural information and are available to both the city and advertisers alike.
Three new double-sided City ePanels have recently been installed in the old town of Schaffhausen. These were installed as part of a ten-year concession agreement between the city of Schaffhausen and APG|SGA. The digital advertising media provide space for both commercial advertising and urban content - half for each.
The six high-resolution 75-inch screens are located at highly frequented locations in the old town. Programmatic booking options allow advertising content to be displayed flexibly and in a targeted manner. At the same time, the city uses the screens to inform the public about current events and cultural offerings.
The content is managed by the city itself via the APG|SGA content management system. This allows references to cultural events to be adapted quickly and easily - a function that is particularly useful for changing programs or announcements at short notice.
APG|SGA sees the project as a contribution to networked, sustainable outdoor advertising. The digital City ePanels are powered by 100% green electricity and require no investment from the city. At the same time, the solution enables local, national and international advertisers to have a presence in the old town of Schaffhausen.
