APG reduces jobs in administration and increases jobs in the data area
The outdoor advertising group APG|SGA is restructuring. Up to 25 administrative positions will be eliminated, and the executive team will be downsized. At the same time, the company is expanding its digital and data operations.
In future, APG intends to "invest considerable resources and financial means in the expansion and development of innovations, technology, data collection and analytics as well as in corresponding specialists and talents". The advertising group announced on Tuesday that ten new jobs will be created for this purpose.
However, the relocation of activities will also lead to a reduction of 20 to 25 jobs in the back office, administration, management and logistics areas, which will be absorbed through natural fluctuation.
APG intends to secure its market leadership in the analog and digital out-of-home media market with these various measures. To this end, the company intends to operate under a uniform brand in future. The focus is on a "one-brand strategy" and an optimization of the corporate structure, according to the press release.
From June 1, 2019, the employees and activities of the APG/SGA segment brands will be integrated into the core business. The aim is to offer all market partners a comprehensive range of services from a single source. Various organizational and personnel measures will also be taken to set new standards in the areas of digitalization and data.
Daniel Strobel, who was previously responsible for the advertising market, will assume overall responsibility for the digitalization and further development of advertising offerings at Swiss railroad stations from 1 April 2019 and thus also take over the management of the SBB unit. In order to concentrate fully on this task, he is stepping down from the Executive Board. His successor as head of the advertising market will be Andy Bürki, who has recently joined the company.
In addition, a new division, "Marketing & Innovation", will be created to drive forward the digital transformation process and the mobile advertising business area. Beat Holenstein, who was previously responsible for "Partner & Product Management", will head up this new division from June 1.
Christian Gotter, previously Head of Logistics on the Executive Board, is now responsible for the expanded "Partners & Operations" division. (SDA)
Photo: APG|SGA
