Media Trend Journal in a new look

Starting with the September issue, the trade journal *Media Trend Journal* (MTJ) will feature a new design. Both the visual design and the content structure have been revised.

The September issue of the Media Trend Journal (MTJ) trade magazine has a new look. Both the look and the content structure have been revised. The layout has been streamlined and the individual sections have been integrated into a clear and consistent magazine dramaturgy. In future, the MTJ will dispense with short news items and concentrate fully on its strengths: media analysis and background reports with the necessary depth and expertise. The new MTJ has a modern yet classically elegant look. Great care was taken in the redesign of the graphics and tables: Their uniform and clear structure makes them easier to read. The new MTJ was created in close collaboration with internal art director Doris Oberneder.
The Media Trend Journal reports competently and independently on all aspects of the media market on a monthly basis. It analyzes the performance of traditional media, below-the-line communication media and the Internet. MTJ's target groups are media decision-makers in the industrial, retail and service sectors as well as opinion leaders in the media industry. The Media Trend Journal is the official information organ of the Association of Swiss Publishing Professionals. The Media Trend Journal is published by Media-Daten AG.

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