Media Trend Award for Cinecom and 20 Minuten

On Wednesday evening, the Media Trend Award took place for the tenth time at Moods in Zurich. Around 350 people from the industry celebrated the new media winners at the event hosted by Anna Maier. Erick Vock appeared as a surprise guest, exclusively showing parts of his latest program, which will be performed from autumn. Urs Schnider, editor-in-chief of the Media Trend Journal, which organizes the award, gave a humorous review of the last twenty years of media history, during which a lot has changed. "I am delighted that so many people are here to celebrate this event with us in the packed Moods," Schnider told Werbewoche. To mark the tenth anniversary of the award, there was also a raffle in which participants could win iPods donated by Data Quest. Cinecom took first place among the marketers. For the first time on the podium was IP Multimedia, which took second place. Radiotele came third. Publisuisse had to make do with the leather medal. CEO Matthias Luchsinger accepted the prize on behalf of Cinecom, CEO Michi Frank for IP Multimedia and Felix Kilchsperger, Head of Radio Sales, for Radiotele.
Among media providers, 20 Minuten has moved up to first place; last year, the free newspaper came second. Silver went to Handelszeitung and Clear Channel Plakanda took third place on the podium. Marcel Kohler, Managing Director of 20 Minuten, was delighted to receive the award on stage, as was publisher Ralph Büchi, who was presented with the prize on behalf of Handelszeitung.
This year, 34 media providers and 17 media marketers entered the race. The judges for the Media Trend Award are media and advertising agencies. They evaluate the participants in an online survey based on the categories of service, consulting expertise and price/performance ratio.