Media Focus: Advertising print up 5.5 percent in 2011
In the first half of 2011, monthly figures for gross advertising expenditure were consistently higher than the previous year's figures, with the exception of March. The telecommunications industry recorded the strongest growth.
In June, the increase was comparatively small at 0.6 percent, Media Focus wrote in a release Thursday. With 58.3 percent, theTelecommunications the strongest growth. Its advertising activities cost CHF 128.7 million in the first half of the year. Mobile products in particular were advertised massively more, according to Media Focus. Spending on political advertising rose by 28.4 percent to 27.1 million Swiss francs. In the past month alone, they increased by more than half. Significantly more economical, on the other hand, were Insurances. They reduced their spending by 31.1 percent in the first half of the year. As before, the most advertising is placed by the Food industry. It is responsible for CHF 246.7 million in advertising expenditure. Behind it comes the Auto industry with 236.5 million Swiss francs.
With a share of 31.3 percent of the expenditures, the Daily and weekly newspapers the most popular channel for advertising. The share of TV advertising was only marginally lower.
Year-on-year development of advertising print in the media:
