Media Focus: Online advertising volume soon to break the 400 million mark
Including all estimated forms of advertising, the total online market amounted to over CHF 210 million in the first half of 2010. Primarily thanks to display and search engine advertising, the online advertising volume should break the 400 million barrier by the end of 2010.
This is shown in the Media Focus Online Advertising Statistics Report 2010/01. Compared to the assessment at the beginning of the year, the growth forecast for the online job market and display advertising was revised significantly upwards. The estimates for the other forms of advertising and for the market as a whole remained almost unchanged.
Online's share of the overall advertising market is 6%, which is higher than the share of the teletext, cinema, digital advertising space and radio media groups. The print sub-group trade press also has a significantly lower share of the overall market than online. The consumer financial and business press is only around one percentage point ahead of online.
Seven sectors increased their online share by at least 1.5 percentage points compared to the same period last year. These include prominent representatives such as vehicles, food and beverages. No sector invests more than 10 percent of its gross advertising expenditure in display advertising. The top performer from this perspective is the telecommunications sector with a media mix share of 8.6%.
> To the detailed results of the semester report
Online's share of the overall advertising market is 6%, which is higher than the share of the teletext, cinema, digital advertising space and radio media groups. The print sub-group trade press also has a significantly lower share of the overall market than online. The consumer financial and business press is only around one percentage point ahead of online.
Seven sectors increased their online share by at least 1.5 percentage points compared to the same period last year. These include prominent representatives such as vehicles, food and beverages. No sector invests more than 10 percent of its gross advertising expenditure in display advertising. The top performer from this perspective is the telecommunications sector with a media mix share of 8.6%.
> To the detailed results of the semester report
