Media Focus: October with advertising pressure record for the year
October was the month with the highest advertising spend this year, but compared to the previous year, spending on print advertising fell by 3.5%.
Advertising pressure in the overall market amounted to CHF 405 million in October, as the market research institute Media Focus reported on Wednesday, according to SDA. Calculated for the months of January to October, the market volume amounted to CHF 3.2 billion. Cosmetics and body care was one of the few markets to post growth. The segment has grown by 6.9 percent to 243.1 million Swiss francs in the year to date. The key market of household articles and appliances grew by 12.1% to 123.2 million due to the high level of advertising for detergents.
Key financial market with problems
Advertising pressure for political campaigns in the year to date has increased by 22.3% to CHF 44.7 million, which Media Focus attributes in part to the vote on disability insurance in September. The key market of finance has had problems, losing 20.8% to CHF 239.6 million compared to the same period last year. The image advertising segment lost 23.1% to CHF 96.1 million.
The largest advertiser in October was Migros, followed by Coop and the consumer goods group Procter & Gamble. The most advertised product was Bluewin TV, followed by the BWM X1 SUV and Axa Bank's Savings Account Plus.
> To the detailed Mediafocus report
Key financial market with problems
Advertising pressure for political campaigns in the year to date has increased by 22.3% to CHF 44.7 million, which Media Focus attributes in part to the vote on disability insurance in September. The key market of finance has had problems, losing 20.8% to CHF 239.6 million compared to the same period last year. The image advertising segment lost 23.1% to CHF 96.1 million.
The largest advertiser in October was Migros, followed by Coop and the consumer goods group Procter & Gamble. The most advertised product was Bluewin TV, followed by the BWM X1 SUV and Axa Bank's Savings Account Plus.
> To the detailed Mediafocus report
