Media Focus: Market for online advertising still on the upswing
In the first half of 2011, the Swiss online advertising market was worth 237 million francs. Extrapolated to the full year, this would exceed the previous year's figure of 452.1 million francs.
The half-year statistics published by Media Focus on Friday show that all online advertising formats except traditional online advertising are on the rise. Search engine advertising in particular is on the rise. Based on developments in the first half of the year, the market researchers forecast a 22 percent increase in this form of advertising for 2011 as a whole, which would leave it only slightly behind the current frontrunner, traditional online advertising. This deals with the sale of banner space or containers with multimedia content such as audio or video inserts. In 2010, 158.9 million Swiss francs in advertising were turned over in this area, 33.9 million Swiss francs more than search engine advertising.
