Media Focus: Consistent advertising month of August
According to Media Focus, advertising spending in August remained virtually unchanged. Compared to the previous year, advertising spending rose by 1.2 percent to 231 million francs.
According to Media Focus, the advertising month of August remained practically constant. Compared to the previous year, advertising pressure rose by 1.2% to CHF 231 million, as the market research institute reported on Thursday.
The cumulative increase since the beginning of the year is 5.9%. The key market of consumer electronics, photography and film led the way with growth of 38.7% to CHF 10.9 million.
Among the largest key markets, beverages continued to record an increase of 34.8% to CHF 11.6 million and personal care and cosmetics an increase of 16.9% to CHF 18 million. Advertising pressure for services increased by 20.6% to CHF 14.5 million.
Food, on the other hand, saw advertising pressure fall by 6.2 percent to CHF 20.7 million, vehicles by 12.4 percent to CHF 14.6 million and telecommunications by 7.3 percent to CHF 10.2 million.
Media Focus compiles gross advertising statistics. This means that all advertising placements are valued at the official rates of the advertising medium. Special discounts are not taken into account.
The cumulative increase since the beginning of the year is 5.9%. The key market of consumer electronics, photography and film led the way with growth of 38.7% to CHF 10.9 million.
Among the largest key markets, beverages continued to record an increase of 34.8% to CHF 11.6 million and personal care and cosmetics an increase of 16.9% to CHF 18 million. Advertising pressure for services increased by 20.6% to CHF 14.5 million.
Food, on the other hand, saw advertising pressure fall by 6.2 percent to CHF 20.7 million, vehicles by 12.4 percent to CHF 14.6 million and telecommunications by 7.3 percent to CHF 10.2 million.
Media Focus compiles gross advertising statistics. This means that all advertising placements are valued at the official rates of the advertising medium. Special discounts are not taken into account.
