Media Focus: Internet advertising new at site level as of 2011
Starting in 2011, Media Focus will report the "Internet" media group at the site level.
The Internet media group could previously be evaluated as total Internet advertising in Media Focus' advertising print statistics. Due to the great demand for more detailed data on Internet advertising, the "User Commission Online" decided last fall to report Internet advertising at the site level, according to a statement on Friday. Kevin Schnell, marketing manager at Media Focus, is pleased with this development. "Site-level reporting allows Media Focus' clients to more accurately analyze online advertising campaigns. Market developments in the online space can now be analyzed independently of the ever-growing universe," he was quoted as saying in the release.
The following market players provide data in cooperation with Media Focus: AZ Netz, Microsoft Advertising Schweiz, NZZ Netz (NZZ, St. Galler Tagblatt, Luzerner Zeitung), Omnimedia (Scout24, Immoscout24, Jobscout24, Autoscout24, Motoscout24), Ringier (Blick, Cash, Schweizer Illustrierte, SI Style, Bolero, Glückspost), Seven One Media (Pro Sieben, Sat.1, Kabel eins, Myvideo, Wetter.com), Swisscom (Bluewin), Tamedia (20 Minuten, Tagesanzeiger, Newsnetz, Espace Media, Finanz und Wirtschaft, Search, Tilllate, Annabelle, Schweizer Familie) plus various other websites.
