Maz: 15 media spokespersons certified
15 media spokespersons successfully completed the CAS (Certificate of Advanced Studies) "Professional Media Relations" at the MAZ at the end of February.
Under the direction of Flavien Allenspach, they learned and trained technical and strategic media and communication skills at the Swiss School of Journalism, according to a statement. This included, among other things, media-effective copywriting, setting up and networking an efficient media office, competent appearance in front of the microphone and camera, communication in crises and issues management.
The "Professional Media Relations" course is offered by MAZ - the Swiss School of Journalism - in cooperation with the Zurich School of Business HWZ and the Swiss Public Relations Institute SPRI.
Certificates received:
Aregger Sven, Neue Luzerner Zeitung and freelance PR copywriter; Boennecke Miriam, UBS; Britschgi Simone, Allreal Generalunternehmung; Estrella Jaén Ana, Spanish Consulate General; Fleischli-Scheidegger Heidi, Renggli; Hochstätter Ulrica Christine, Amtsanwaltschaft Frankfurt am Main; Jordi Benjamin, BKW FMB Energy; Nagy Jeannette, Cantonal Hospital Lucerne; Nussbaum Cornelia; Pfyffer Sandra, Metz Concepts and Communication; Portmann Roland, City of Zurich, Protection & Rescue; Ruckli Christof, CSS Insurance; Streun Christian, Lobag Management; Wirz Michael, Zurich City Police; Zobrist Angela, Suva.
