Maxomedia whets the appetite for raclette for Coop

Maxomedia has realized a cross-media product promotion for Raclette Suisse. In the Coop, customers were made aware of a raclette competition for two months. Leporellos on raclette packs, posters on shopping carts and radio spots in the stores drew attention to it. In addition, advertisements in 20 Minuten and the Coop newspaper provided information about the competition.
Participation was via prize codes on the raclette packs. Participation took place via the homepage www.raclettieren.chwhere friends could also be invited to take part. Maxomedia was responsible for the conception, creation and realization of the promotion.