Maud Hoffmann becomes COO of Fritz+Fränzi
Maud Hoffmann is taking over as chief operating officer of the Swiss parenting magazine Fritz+Fränzi and bringing her digital expertise to the company.
Since September 1, Maud Hoffmann has been Chief Operating Officer and Publishing Director at the Swiss parenting magazine Fritz+Fränzi. The Stiftung Elternsein (Parenthood Foundation) describes this as a significant personnel reinforcement. Hoffmann is an experienced manager with a deep understanding of digital business models, corporate development and change management.
She has held a number of notable positions in her professional career: she was Chief MVNO & Digital Officer at Mobilezone ag, CEO of geschenkidee.ch, Head of E-Commerce at Melectronics (Migros) and Business Development Manager Online Store D/A/CH at Apple. In all of these positions, she distinguished herself through strategic foresight, successful organizational transformations and sustainable growth.
The new COO will not only drive forward operational processes, but also provide fresh impetus. She has experience in leading teams and understands the needs of modern families. The aim is to further develop the magazine and the associated products and strengthen them in the digital environment.
The Elternsein Foundation is optimistic about the future. "We are very much looking forward to working with Maud Hoffmann," the press release states. Her management style and innovative strength will shape Fritz+Fränzi in the long term and anchor the brand even more firmly in the everyday lives of parents.
