Matin Bleu on the rise

Today, Matin Bleu passed the 220,000 copies distributed in French-speaking Switzerland, as the publisher Edipress announced. Matin Bleu is aiming to reach 250,000 copies by the end of March and will also increase its existing 900 newspaper boxes to 1,000. 20 Minutes, on the other hand, currently has a circulation of 200,000. According to an internal qualitative study of the readership of the two free newspapers, Matin Bleu has a slight lead in terms of preferences. Readers attest to the paper's qualities of enjoyment, reader-friendliness and informative character. The relevance of the editorial selection of topics and the usefulness of the information are also emphasized. According to the study, readers of the free newspaper 20 Minutes prefer the information density and international information.
Edipresse assumes that the 300,000 readership mark for Matin Bleu has now been surpassed. The next Wemf figures are expected on March 27.