Materialist brings Swiss edition to newsstands
The German luxury and investment magazine *Materialist* is expanding into Switzerland starting in April. Evelyn Gorgos, who was previously responsible for communications at Swiss Deluxe Hotels, among other roles, will take over as editor-in-chief.
With the launch of Materialist Swiss Edition Materialist Media Switzerland aims to meet the growing demand for authentic luxury journalism. The magazine focuses on carefully researched content on investment trends, high-quality products and exclusive travel destinations. Essays with a pinch of self-irony are intended to break up the classic glossy approach.
"The growing need for authenticity and relevance presents brands with new challenges," says Evelyn Gorgos. "What is needed is creative communication that conveys a new luxury competence on all channels."
The magazine aims to appeal to a readership with purchasing power, often characterized by "young creatives", who consume consciously and value the individual design of their surroundings.
Felicitas Morhart, Konstantin Arnold, Patricia Bröhm and Claudio Del Principe are among those writing for the Swiss edition. The photography is by Elena Steness and Fabrizio D'Aloisio.
In addition to the printed edition Materialist digital additions such as a news service, podcasts, video content and a social media strategy to deepen the dialog with the target group.
The former Axel Springer Switzerland GL member Dr. Thomas Garms has Materialist Germany ten years ago is responsible as Publishing Director. The graphic concept was created by Jan Weisner, Angela Meleti acts as Director of Sales.
The first Swiss edition of Materialist will be published on April 4, 2025 as a quarterly magazine at newsstands and costs 15 francs.
