Marquard spruces up websites

Marquard Media is investing a single-digit million amount in its German online business. As part of a new online initiative, the websites for Cosmopolitan, Joy, and later Shape and Celebrity are set to be relaunched by next spring.

 Marquard Media is investing a single-digit million sum in its German online business. As part of a new online offensive, the websites of Cosmopolitan, Joy and later Shape and Celebrity are to be relaunched by next spring. This was reported by the German advertising magazine Kontakter. All women's titles are to be brought up to date technically on the web and given communities. Marquard Media will be responsible for the design of the new pages. Reinhard Baumeister, the new Head of Online/New Media, will oversee the redesign. The online expert previously worked at Amazon and the home shopping channel HSE and is also planning to introduce new forms of advertising and revenue models. The marketing of the websites is now being put out to tender.

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