Shifts in market share within the DRS radio family
The market share and reach of Swiss Radio DRS increased slightly in the second half of 2007. Within the DRS radio family, however, there are winners as well as losers. Radio 4 News had a good start and has an average of 300,000 listeners per day.
In the second half of 2007, Schweizer Radio DRS achieved a market share of 65.3%, which represents an increase of half a percentage point compared to the same period in the previous year. Reach grew by 1.4 percentage points to 63.6%, which corresponds to an average audience of 2.9 million people per day. This is according to the listener figures published by Publica Data and reported by the broadcaster for the second half of 2007. Within the programme family, there were shifts in the market shares of DRS 1 (-1.2 per cent) in favour of DRS 3 (+1.5 per cent) and DRS Musikwelle (+0.3 per cent). DRS 2 lost market share slightly (-0.3%), while DRS Virus remained stable. In terms of reach, DRS 2 remains stable, while DRS 1 is down slightly. DRS Musikwelle and DRS Virus recorded a slight increase in audience and DRS 3 a strong increase. The new news radio station DRS 4 News, which was launched on November 5, 2007, has an average of 300,000 listeners per day, which Swiss Radio DRS considers to be a considerable success, according to a statement from the station. However, the evaluation period is still too short for detailed analyses. The program is broadcast via DAB (Digital Audio Broadcasting), cable, satellite and the Internet.
