Market share of Swiss cinema film declines compared to previous year
After a very successful year in 2006, Swiss cinema films seem to be taking a break, at least in the first half of 2007; the market share, at 11 percent in 2006, was 7 percent in the first semester this year. It is to be hoped that the break is of a creative nature.
Swiss cinema films are struggling with declining interest this year; the market share in the first half of 2007 was around 7 percent with 500,000 admissions; in 2006 it was comparatively much higher with 950,000 admissions and 11 percent, according to Handelszeitung's research with the umbrella organization for cinema and film distribution, Procinema, which sees the reason for the decline compared to 2006 in the absence of audience magnets such as last year's film "Die Herbstzeitlosen" and other successful films. Apparently, four Swiss productions made it into the top 20 in 2006, which is said to have given Swiss films a record market share of 9.62 percent over the year as a whole.
Total admissions to cinemas also fell compared to the previous year; the 1.621 million admissions in the first half of 2007 were 15 percent below the previous year's figures, as reported by the Handelszeitung.
Total admissions to cinemas also fell compared to the previous year; the 1.621 million admissions in the first half of 2007 were 15 percent below the previous year's figures, as reported by the Handelszeitung.
