Marketing One Service: Family barometer created for parents' magazine Fritz+Fränzi
In March of this year, the agency Marketing One Service asked 1,000 people in German-speaking Switzerland how happy they are with their family. The survey was commissioned by the parents' magazine Fritz+Fränzi.
Parents with children up to the age of 18 were included. The result is a representative picture of how families feel today, project manager Philipp Hammer told the media in Zurich on Friday, according to SDA. The vast majority of parents in German-speaking Switzerland are happy or even very happy with their family. However, the first family barometer published by the parents' magazine Fritz+Fränzi also shows that there is sometimes a wide gap between aspirations and reality. This is what the parents' magazine writes in a press release on Friday.
Fritz+Fränzi conducted the survey on parents' feelings to mark its 10th anniversary. The magazine is published by the Stiftung Elternsein foundation. As Ellen Ringier, President of the foundation, explained, the foundation has set itself the task of strengthening parents in their competence, but also of sensitizing the public to family-specific issues. Families today are increasingly confronted with difficult problems.
