Marketing magazine for business travel launched
Publicontext, a newly founded publisher of industry and corporate publications, has launched First Class, a magazine focused on business travel management.
Publicontext, the newly founded publishing house for industry and corporate publications, has launched First Class, a magazine for business travel management. According to a press release issued on Wednesday, the aim of the publication is to explain and promote the potential for improving performance and saving money through professional travel management.
First Class was first published on December 7, 2007 with a circulation of 57,000 copies. The magazine is enclosed with Bilanz and is available at Zurich and Basel-Mulhouse airports. In 2008, issues are planned for May and October.
The Vipr communications agency, which will operate under the Communicators umbrella brand from 2008, is responsible for the concept, editing and realization.
